01
Origin
Seventeen Years of Dedication and an Unfinished Dream
In April 2020, NICECOLOUR was born. Amid excitement and reflection, I looked back on my seventeen-year journey in the coffee industry.
In early 2003, as a young and eager newcomer, I stumbled into the world of coffee by chance and became the domestic after-sales engineer for an Italian espresso machine brand. At that time, specialists in coffee machine repair were few and far between in China, and through focus and passion, I became one of them. I once dreamed of writing a coffee machine repair manual to share that knowledge with more people.
Over those seventeen years, my role kept evolving — from after-sales repair to R&D, manufacturing, and sales, eventually becoming a communicator of coffee culture. Through ups and downs, I had thought life would simply drift on, quietly and uneventfully.
02
Turning Point
Insight Amid the Pandemic, and a Spark of the Original Intention
The sudden blow of the COVID-19 pandemic in 2020 gave me a brand-new understanding of "health protection." I recalled how long consumers had neglected the cleaning and maintenance of their coffee machines. In a chance conversation with a colleague from R&D, we realized there was a huge gap in the market: apart from the descaling liquids provided by machine brands, there was simply no product dedicated to cleaning coffee lines and milk lines!
In that moment, it all became clear: why not bring the mature coffee machine cleaning products of our offline brand — originally focused on commercial channels and coffee training institutions — to households everywhere through broader channels?
03
Birth
Three Months of Craftsmanship
Once the decision was made, we acted immediately. From repackaging, moisture resistance, and shipping to usage instructions, we solved every detail; and we upgraded the formula for the characteristics of household super-automatic espresso machines, successfully passing SGS safety certification.
Over three months, every product embodied the team's dedication:
- To find a satisfying HDPE bottle, we spent a month selecting the right material, and adopted a "press-and-turn cap" design to prevent accidental ingestion by children.
- To give consumers real value, we set the descaling liquid volume to cover 2–3 uses.
- Limited by the bottle shape, we printed measurement lines on it to ensure easy use.
- To protect against bumps during shipping, we designed a device inside the packaging box to secure the bottle mouth.
04
Brand
NICECOLOUR — a Name Meaning "Good Colors"
"NICECOLOUR" comes from the English "nice colour" (good colours). We give each category of cleaning product its own dedicated colour, so you can easily tell them apart and enjoy using them.
05
Looking Ahead
Protecting Health with Expertise
We firmly believe that, with its professional heritage, NICECOLOUR will bring you more complete health protection. To everyone who has placed their trust in us — we will honor that trust and do even better.
